In pharma & biotech organizations with a strong rate of innovation, talking about the value proposition is a more complex operation than talking about the product portfolio and pipeline.
It is necessary to know how to combine investment in innovation and scientific research with the value perceived by HCPs for the benefit of patient care.
Models that interpret this complexity allow Medical Affairs field teams to effectively communicate their value proposition.
The Value Model represents a strategic tool for Medical Affairs initiatives, in particular for the definition of stakeholder engagement strategies, the preparation of new launches, the modeling of the process for managing unsolicited requests on the pipeline and proactive communication strategies on the pipeline.
Our services:
- definition of criteria for the prioritization of HCPs
- design of Value Model and engagement models
- development of the Target Matrix and definition of targets for the strategic communication on innovation and pipeline
- identification of target HCPs and development of engagement strategies
- identification of selective criteria and key contents for communication
- identification of monitoring KPIs
- support for the elaboration and implementation of the action plan for the activation of the Value Model and the strategic communication process on innovation and pipeline.