In order to propose ideas and innovations of product or service that have the potential to "change the rules of the game", it is essential to be able to manage relationships with a plurality of interlocutors and at different levels of the organization of the client.

This requires to develop and empower a new intelligence skill, useful to understand the client as an articulated system of relations and decision makers.

In addition to being able to recognize needs, evaluate options, understand objections, it is pivotal to build a generative and design relationship with the client, laying the foundations for a lasting partnership and sharing responsibility in problem solving.